New Amazon Interface Redesign

October 3rd, 2007

I was just getting ready to head to bed this evening, closing out my IE whenever I jumped over to Amazon to check a link. To my surprise I noticed a new user interface sitting there waiting for me. I jumped back over to Firefox, seeing as how earlier today I was on and didn’t notice anything new. Sure enough Firefox still remains the same even after a forced refresh (Ctrl + F5). Here is a screen grab:

New Amazon User Interface

Check to see if you have the new interface…

This might not mean much to many of you, but every time a major retailer goes through a redesign it makes for an interesting venture for myself to see if it really is an improvement on the past design or not? Did overall usability increase? I guess we shall see.

After doing a quick search, I see that they have been trying this since early September as reported by